eVistics was founded in 1993 and has served a diversed goup of companies.  We have worked for large organizations like P&G and ITT Industries.  We helped them with sampling programs for night effects and spin brush to name a few.  We also worked with small organizations like the local restraurant  and businesses in our neighborhood.  We found that they had a need for marketing but had little to no budget for traditional marketing.  They tended to try something like direct mail do it once and because of the total cost of one mailing was so high they stopped and wrote it off as a failure.  A total  waste of time and money after the first wave.  Everything known about marketing is that it need to be a consistant, planned ongoing effort.  The first distribution of a mailing will get the least response.  You actual get more visibility on the first distributionand unless the offer is spectacular it will be lucky to do 1% in return.  If you continue to hit your prospect with a message your success will rise with each wave.  The cost for typical marketing is where the programs fail.  The issue is how can we structure a marketing campaign that an organization can continue to deliver for a period of time and afford the expense to whilewe work on driving sales.  Our answer was guerilla marketing tactics.

definition of Guerilla Marketing per Wikopedia:

Guerrilla marketing is an advertising strategy in which low-cost unconventional means are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea.

We learned a valuable lesson while serving  P&G.  We learned the proper way to structure a business with processes, documentation and how to build the proper tools to accomplish your goals.  We still have our quality management in place.

What can eVistics do for your business?